Thursday, 31 January 2013

Launch Event: JVC Reference Series 3D Projectors

JVC Kenwood Malaysia Sdn. Bhd has recently launched their latest state of the art 3D home cinema projector line. The event was held at AV Designs in Rohas Perkasa on 22nd January 2013. The members of local press and hifi blog scene fill up the venue, anticipating for something captivating from this new JVC line up.
The event was graced by their Managing Director, Mr. Takahide Sakamoto who gave a keynote address at the beginning of the event. He claims that this new lineup is a big step up from their existing e-shift technology (now known as e-shift2). Combined with the improved Multiple Pixel Control, JVC Upscaling and Enhancement technology, consumers will experience full HD images reproduction with maximum definition and also convert them to even higher quality 4K-resolution images. The upscaling will work with any sources like BluRay, DVD and even Astro B.yond.

 Together with the Sales and Marketing Manager, Mr. Steven Woo, 4 new 3D projectors were launched in Malaysia under the Reference Series. The models are DLA-RS66, DLA-RS56, DLA-RS48 and DLA-RS46. With the exception of DLA-RS46, all of the projectors offer High Definition 4K-resolution (3840 x 2160). The DLA-RS66 and RS56 also carries the THX 3D Display and Imaging Science Foundation (ISF) certification badges.

One of the big challenge of the 3D market for projectors and TVs is fatigue experienced by consumers for prolong viewing. With a new 3D circuit in the projector topography and newly designed RF glasses, JVC hopes consumers will have more stress free viewing experience.  Attendees get to experience with two different home theater set ups in the venue. The DLA-RS48 was set up in a smaller-home-like room, projecting onto a circa 105” screen. Using a Disney PIXAR 3D animation movie clips, attendees get to differentiate between ‘standard full HD’ and the 4K upscale.
There are five different 4K profiles to choose from depending on the source being played.
·         Film                        : Suitable for BD, taken and recorded by film originally
·         High Resolution     : Suitable for BD content, taken in 4K
·         HD                          : Suitable for BD content from a few years ago and Astro B.yond (1080i or 720p)
·         SD                           : Suitable for DVD (480p)
·         Dynamic                  : Any content
·         Consumers will also have the option of turning off the 4K upscaling mode.  
The group then moved to AV Design state of the art home theatre set up in a bigger demo room where it features the JVC flagship projector DLA-RS66 with the highest contrast ratio available in the market (130,000:1).  With a much bigger screen, this new projector is able to impress the audience further with captivating and seamless 3D projection of Avatar movie. The 4K upscaling enhancement is even more revealing from this flagship unit.
 This new line up of JVC Reference Series is definitely a must have for home theatre enthusiasts. Well, at least a demo session. You owe it to yourself!
The Reference Series is now available for purchase from AV Design.

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