On Thursday 2nd June 2016, marked the official launch of Samsung new SUHD TV line up in Malaysia. Set in the PETRONAS Twin Towers, it marked a symbolic message from Samsung that their new line up is a symbol of the peak of current technologies in the AV sector.
I was lucky to be among the first in Malaysia to experience this new line up by Samsung. Being an early adopter of previous models (first LED and first UHD Curve TV) when it was launched in 2009 and 2014 respectively, I could not miss this chance to see the new line up.
The event kicked off at about 230 pm with the opening remark by the President of Samsung Malaysia Electronics, Mr. Lee Sang Hoon where he mentioned some of Samsung excellent key milestone in providing technologies after technologies to the TV sets in our home
This was followed by Mr Jimmy Tan, Head of Consumer Electronics Business who explains further about Quantum Dot and HDR technologies being applied in this new line up.
“In the ever-changing climate, Samsung has always been about providing the ultimate experience in picture quality for our consumers, and that is how we came to create our new line of SUHD TVs. It is for our consumers that we focus our efforts to provide stunning brightness and contrast with the most realistic colour and clarity for every viewing environment.”
After that, the media people was given the chance to experience the new TV line up in all its glory. I must say that this new line up has given another big leap in the visual side of things. I love my UHD Curve TV but with Quantum Dot and HDR, the colours are even more vibrant than my 2014 model.
Below is some information provided by the organiser:
Supreme Picture Quality with Quantum dot display
Equipped with the impeccable Quantum dot technology, the 2016 SUHD TVs offer the most astounding true-to-life picture quality – providing a completely immersive, cinematic experience in the comfort of your own living room. The Quantum dot display can express 64 times more delicate colour expressions than conventional TVs, giving consumers the ability to properly see various shades of colours a conventional TV cannot showcase.
This year, all Samsung SUHD TVs feature the ability to provide a premium high dynamic range (HDR) experience, with the industry’s maximum 1,000 nit HDR for a higher level of contrast between light and dark images. The Ultra Black panel technology reduces reflection that interferes with the TV viewing experience. With that, viewers can enjoy watching TV comfortably in any environment without being interrupted by glare.
360 design for Unparalleled Immersion
Four years after introducing the first Curved TVs to the world, Samsung took on a new challenge; designing the world’s first bezel-less Curved TV to provide a more immersive viewing experience. Eliminating even the slightest elements, down to removing the screws, the SUHD TVs are an example of 360-degree design that looks stunning from any angle, allowing the TV to serve as part of a room’s interior design.
With no bezel that normally functions as the border, the viewer’s attention is focused purely on what matters most – captivating content on the screen and maximising the immersive experience.
Unlimited, Seamless Entertainment through Single Access and Single Remote
Samsung has also brought a significant change to its Smart TV service, Smart Hub. The Smart Hub – powered by Tizen OS, allows quick and easy navigation through content by integrating diverse content such as broadcasting programs, internet video services and games, as well as the default menu all on the screen.
The 2016 SUHD TVs also eliminate the need to juggle multiple remote controls. It automatically recognizes the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.
Samsung’s 2016 line of SUHD TVs can be purchased starting the month of June at any Samsung Experience Store and authorised dealerships – price ranging from RM 5,999 – RM 99,999 (inclusive 6% GST).